News
“It’s not even Japan, but it’s ranked first”… Travel cities that Koreans surprisingly visit a lot
The overseas travel patterns of Koreans, once concentrated in popular vacation spots in Japan and Southeast Asia, are changing. As the trend of 'living for a month' continues to increase, with long-term stays in local areas rather than short-term trips, Chiang Mai is providing new opportunities for Koreans as a 'city to live in for a month' rather than just a travel destination.
[On-site briefing] Booking.com Chiharu Ohata, PR & Communication Manager | Pursuing healthy and mature travel instead of just resting
Booking.com analyzed nine noteworthy travel trends this year. Among them, the trends that are drawing attention in the Korean market can be summarized into three: ▲ longevity wellness travel ▲ responsible travel with technology ▲ travel instead of inheritance.
Longer than Seollal···Travel industry expects special Chuseok holiday of up to 10 days
According to a survey conducted by Hana Tour on overseas travel reservations for this year's Chuseok holiday (based on departures from October 2 to 9), Europe recorded the highest advance reservation rate, accounting for 35%. Southeast Asia (23%) and China (18%) followed.
Travel indicators 'cold' in the wake of martial law and impeachment
Meanwhile, a survey found that the United States is rapidly emerging as a popular overseas travel destination. According to Consumer Insight's '2024 Q4 Overseas Travel Destination Interest Trend Analysis' data, interest in traveling to the United States in the fourth week of December last year was recorded at 40%, the highest of the year.
This is the first time since 2016 that the U.S. has surpassed Europe and Japan and come close to Oceania (Australia, New Zealand, etc.) in Consumer Insight's travel destination preference survey.
What is the 2025 travel trend?… ‘Healthy travel’ with family
The area that the travel industry is paying the most attention to this year is definitely 'wellness'. Wellness is a compound word of well-being, happiness, and fitness, and it means a healthy state both physically and mentally as well as socially. As life expectancy increases and the number of elderly people who enjoy cultural consumption increases, interest in wellness is increasing. It is interpreted that the number of people going on a trip for mental and physical stability and sustainable life is increasing beyond simple rest.
The US is 3rd, Southeast Asia is 2nd... What is the number one travel destination for the Lunar New Year holidays?
The main purpose of travel was 'rest/healing' at 45.8%, followed by 'nature and city tourism' at 31.0%. This was followed by historical and cultural exploration and learning (7.6%), entertainment/activities (6.7%), and food/gourmet exploration (6.2%).