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More S. Koreans voice dissatisfaction with overseas e-commerce platforms in 2023
"In the last year as well, Singapore accounted for the highest number of cases, primarily due to the significant portion of consultations regarding online travel agency services, such as Agoda and Trip.com, which are based in the Southeast Asian country," explained an official from the KCA.
February: 1.03 million foreigners visited Korea... 2.51 million Koreans visited overseas
The number of Korean travelers traveling abroad has increased significantly. The number of overseas tourists in February was 2,512,109, an increase of 45.6% from the same month last year (1,724,880). It has recovered to 96% of the same month in 2019 before Corona.
“Are you going to travel abroad too?”
The average amount of overseas travel spending per time is increasing. Last year, the average annual overseas travel expenditure was 1.37 million won, an increase of 200,000 won compared to the average of 1.17 million won in 2019.
Korea’s No. 1 HanaTour ‘M&A for sale’… A sense of ‘seismic change’ in the travel industry
In particular, as a domestic and foreign OTA focusing on independent travel, it is attractive as it can immediately encompass not only packages, which are Hana Tour's strengths, but also businesses such as accommodations and airline tickets.
“This will all work” Dinosaur travel agencies from the US, China, and Japan targeting Korea… M&A may be targeted
Rakuten Travel, Hotels.com, Trip.com, marketing expansion
There are also concerns within the industry that the expansion of global travel companies into the Korean market may lead to the absorption of domestic travel companies. Recently, it was reported that industry leaders HanaTour (039130) and Yeogi Eottae are preparing to sell.
“I thought I was going to laugh now,” but the aviation industry is in tears over high oil prices and exchange rates.
The overseas travel reservation rate in the second quarter of this year also increased by about 70% compared to the same period last year. March to June is considered the off-season for travel due to the start of a new semester, holidays, vacations, etc., so there are no travel specials, but demand has increased as suppressed overseas travel sentiment explodes after the endemic.
Overseas travel platform fully recovered... "Exceeded pre-corona level"
Wise App conducted a survey on the app usage time and estimated payment amount of online overseas travel platforms among domestic smartphone users. According to the results, the generation that used the platform the most last month was those in their 40s, who used the platform for 540,000 hours.
In addition, it was found that the generation that made the most payments on online overseas travel platforms last month was those in their 30s, with the estimated payment amount reaching 367.3 billion won, the highest ever.
[Graphic News] More Koreans say they plan long-distance trips this year
Long-distance travel will be more active this year than before, and many will leave for North America or Europe.
A local online tourist agency, yeogi.com, surveyed its 233 mobile app users in March, and 62.2 percent of respondents said they are planning long-distance travel to destinations including the US, Canada, France and the UK. These results show a change from recent preferences for short trips to countries nearby such as Japan and Vietnam.
North America was named the most preferred destination, with 42.8 percent, followed by Western Europe (13.8 percent) and Southern Europe (12.4 percent).
More than 19 percent of respondents plan to leave during the Chuseok holidays in September, while others chose October (16.6 percent) and July (12.4 percent), as there are more public holidays during the former two months and it takes a lot more time for long-distance travel.
Satisfaction among Koreans traveling abroad to Japan rises sharply...Why does the United States decline?
- Consumer Insight, comparison of overseas travel destination satisfaction by country in 2023
- Switzerland and Spain regained 1st and 2nd place
- Japan rose 18 places to 6th place due to weak yen and weakening 'No Japan' sentiment
- U.S. dollar region (USA, Hawaii, Saipan, etc.) ranking plummets
‘FIJI’ has recently seen a 40% surge in inquiries...OnVacation honeymoon service launched
As customers seeking to have a once-in-a-lifetime honeymoon continue to arrive, inquiries about Fiji, in addition to Hawaii, Bali, and the Maldives, which were previously known as representative honeymoon destinations, are rapidly increasing, attracting attention.