News
Korea Tourism Organization, January 2025 Korea Tourism Statistics Announced
The number of Korean tourists traveling abroad in January was 2,972,916, up 7.3% from the same month last year (2,770,866), and the number of Korean tourists traveling abroad in January was 2.97 million, up 2.1% from the same month in 2019.
discoverynews.kr
Korean travelers appear to value sustainability
More Korean travelers are motivated by the appeal of authentic experiences and positive contributions to local communities, according to a survey. Nearly a quarter of travelers (23%) prioritize authentic tourism, while 20% are interested in supporting local economies when traveling.
In addition, Korean travelers choose to travel based on their personal values and beliefs, with 22% citing this as the main motivation for sustainable travel. This trend shows that travelers are pursuing a broader concept of travel that has meaning or positive influence beyond simple pleasure.
The survey also found that more than a quarter (26%) of Korean travelers seek ways to reduce their environmental impact by choosing to travel off-season to avoid crowds. In addition, 16% of Korean travelers try to reduce waste by bringing reusable travel items such as water bottles or shopping bags.
m-i.kr
Yellow Balloon Influencer Themed Travel Packages Sold Out… What’s So Attractive?
Launch of theme products in collaboration with influencers such as Flower Sister and Shihyun.
Bangkok, Hua Hin, Hanoi, and Sapa products sell out one after another.
Launch of new products such as Taiwanese Kavalan whiskey tour.
The popular travel product these days is 'with peers, in small groups'
Aiming at the 2030 generation with similar age and taste and preference for a small number of people,
Hana Tour Mingling Light and Modu Tour Only Us are launched,
combining the advantages of package travel and independent travel to meet efficiency and autonomy
Card companies: "Catch Chinese tourists"... Aggressive marketing on visa-free policy
Various events such as fee exemption and cashback are being held.
Marketing related to the increase in demand for travel to China has increased significantly.
Unexpected variables such as anti-Chinese sentiment must be prepared for.